The drywall textures market in North America is fragmented, wherein
the top three companies - USG Corporation, PPG Corporation, and The
Sherwin-Williams Company - accounted for less than 33% in 2015.
Transparency Market Research states that expansion of product
portfolio as well as geographical reach is a potential way of
accelerating growth in the North America drywall textures market. A
recent example would be The Sherwin-Williams Company, who added 47
new outlets in Mexico, 13 in Argentina, and 11 in Brazil, forming a
strong network across the Americas.
“Players have also been focusing on export markets since these
offer higher margins and a better bottom-line growth,” the author
of the study observes.
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The drywall textures market in North America was valued at US$741.1
mn in 2014 and is projected to reach US$1.0 bn by 2024, expanding at
a CAGR of 4.5% therein. In terms of volume, the market is expected to
register a CAGR of 3.8% during the forecast period.
Knockdown
Drywall Textures to Offer Lucrative Investment Options
By product, regular drywall and fire-resistant drywall collectively
accounted more than half the North America market in 2015. Currently,
regular drywall dominates the North America drywall textures market
and the segment is also anticipated to expand at a CAGR higher than
any other product segment. By texture, knockdown textures are
estimated to form the most attractive segment during the forecast
period. Based on mud, topping joint compound is expected to lead the
drywall textures market through 2024, accounting for a 53% share at
the end of the forecast period. This segment will also emerge as a
lucrative investment option, expanding at a 4.8% CAGR from 2016 to
2024.
In terms of volume, the U.S. has been the leading market for drywall
textures, followed by Canada. Accounting for 75% of the North America
market in 2015, the U.S. drywall textures market is likely to expand
at a steady pace in the coming years. Based on application, the walls
segment accounted for close to two-thirds of the North America
drywall textures market in 2015. By end use, residential construction
dominates the overall market.
Appreciation
of U.S. Home Prices a Major Growth Booster
“Higher existing house sales and the appreciation of home prices in
the U.S. have been supplementing the demand for drywall textures in
the U.S. in the recent past,” the author of the study states.
Citing data presented by real estate information company RealtyTrac,
TMR reports that the average price of U.S. homes appreciated by 8% in
2015 and by 24% in the last five years. This trend has been more
evident in major markets such as Las Vegas, Los Angeles, Atlanta, and
San Francisco.
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On the down side, lower household mobility has been a persistent
threat to the North America drywall textures market. “Lower
household mobility diminishes the demand for renovation, thereby
further reducing the demand for drywall textures,” says the TMR
analyst. On the bright side, however, the rising presence of the
millennial generation in North America is projected to encourage
property owners to invest in improving their home assets, resulting
in the increasing demand for drywall textures.
This review is based on the findings of a TMR report titled “Drywall
Textures Market - North America Industry Analysis, Size, Share,
Growth, Trends and Forecast 2016 - 2024.”
Drywall
Texture Market – Product Analysis
- Regular Drywall
- Moisture-resistant Drywall
- Fire-resistant Drywall
- Others (including soundproof and foil backed)
Drywall
Texture Market – Mud Analysis
- Topping Joint Compound
- All-purpose Joint Compound
- Others (including setting compounds and LITE drying compounds)
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