The ceramic and porcelain tiles, bathroom materials,
and furniture and accessories market in Morocco is primarily
dependent on the presence of unorganized regional players and a
handful of key international players, such as Roca, RAK Ceramics, NG
Kütahya Seramik, PORCELANOSA, and Marazzi. Transparency Market
Research has observed that a few regional companies with a
significant presence have established a strong and loyal customer
base in various cities across Morocco. This has intensified the
degree of competition with other local players as well as with
international companies supplying imported tiles and other bathroom
materials.
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The ceramic and porcelain tiles, bathroom materials,
and furniture and accessories market in Morocco is expected to rise
from a valuation of US$1.5 bn in 2015 to US$2.7 bn by 2024.
Casablanca and Tangier to Present Promising Scope
for Growth in Morocco
Full-body porcelain tiles led the ceramic and
porcelain tiles market in Morocco, accounting for a 34.6% share in
2015. The segment is also projected to witness strong growth over the
coming years. Registering a 7.3% CAGR from 2016 to 2024, glazed
porcelain is likely to emerge as the most attractive investment
option for the market. Thin tiles are a relatively newer generation
of ceramic and porcelain tiles and the segment is expected to be
highly lucrative in the near future.
Within the bathroom materials market in Morocco,
ceramic led the market for floor as well as wall materials. On the
other hand, porcelain was the most rapidly expanding segment in both
cases. The bathroom furniture and accessories market is dominated by
the bath and sanitary ware segment and faucets are anticipated to
register a high growth rate during the forecast period.
Casablanca led the ceramic and porcelain tiles,
bathroom materials, and furniture and accessories market in Morocco,
accounting for a share of more than 30% in 2015. Tangier, on the
other hand, is projected to be the most lucrative market, exhibiting
a CAGR of over 6% from 2016 to 2024.
Government of Morocco Plays Key Role in Boosting
Market
Morocco has gained much popularity as a tourist
destination in the recent past, with an estimated 9.8 mn tourists in
2011 alone. “A surge in the inflow of tourists translates into a
rise in the construction of hotels, thereby driving the demand for
ceramic and porcelain tiles, bathroom materials, and furniture and
accessories,” the TMR analyst states.
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Further supporting the building and construction
sector is the Government of Morocco, with its efforts in undertaking
new construction projects under its housing scheme. The promise to
construct 150,000 social housing units by 2020 and the rise in the
renovation of old properties is anticipated to boost the market for
ceramic and porcelain tiles, bathroom materials, and furniture and
accessories in Morocco.
Availability of Substitutes Hampering Demand for
Ceramic and Porcelain Tiles
There are several factors that are going against the
Morocco ceramic and porcelain tiles, bathroom materials, and
furniture and accessories market, the key one being the availability
of substitutes. “On the one hand, porcelain and ceramic tiles are
higher priced compared to tiles made of cement and terracotta, or
even zellige tiles,” the author of the study points out. “Moreover,
the benefits offered by cement tiles, for instance, are many,
including water resistance, durability, and
environment-friendliness.” This drives consumers to opt for the
substitute rather than porcelain and ceramic tiles.
Another factor acting as a deterrent is the fact that
construction activities in Morocco are limited to just a few major
cities. Marrakech, Casablanca, Tangier, and Agadir are among the
cities that have been reporting a rise in construction projects. This
is likely to restrict the demand for ceramic and porcelain tiles,
bathroom materials, and furniture and accessories in the rest of the
country.
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This review is based on the findings of a TMR report
titled “Ceramic and Porcelain Tiles Market (Product Type - Glazed
Porcelain, Full-body Porcelain, Ceramic Floor Tiles, Ceramic Wall
Tiles, and Thin Tiles), Bathroom Materials (Type - Floor (Ceramic,
Porcelain, and Natural Stone) and Wall (Ceramic, Porcelain, Natural
Stone, Glass, Aluminum, Paint, and Wallpaper)), and Furniture and
Accessories (Furniture (Modular and Fitted), Bathroom Accessories
(Mirrors, Toilet Roll Holders, Robe Hooks, Towel Rods and Rings, Wall
Trays, and Soap Dishes), Baths and Sanitary Ware, and Faucets) -
Morocco Industry Analysis, Size, Share, Growth, Trends, and Forecast
2016 - 2024.”
Ceramic & Porcelain Tiles Market: Product
Analysis
- Glazed Porcelain
- Full-body Porcelain
- Ceramic Floor Tiles
- Ceramic Wall Tiles
- Thin Tiles
Bathroom Materials Market: Product Analysis
- Floor
- Ceramic
- Porcelain
- Natural Stone
- Others
- Wall
- Ceramic
- Porcelain
- Natural Stone
- Glass
- Aluminum
- Paint
- Wallpaper
- Others
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