Archer Daniels Midlands Co., Raisio plc, and BASF SE
constituted the largest share in the global phytosterols market in
2014. As per Transparency Market Research (TMR), product innovation
and differentiation are key strategies adopted by the leading market
players to gain a stronghold in the market. These companies have
remained ahead of the pack by consistently introducing several
phytosterols used as food ingredients.
Besides product innovations, many companies are also
focusing on mergers and acquisitions as well to expand their business
portfolio and geographical presence. These companies are also looking
to explore the untapped opportunities across developing regions to
emerge dominant in the global phytosterols market.
This 84 page report gives readers a comprehensive
overview of the Phytosterols market. Browse through 17 data tables
and 33 figures to unlock the hidden opportunities in this market @
Spike in Phytosterols Demand Expected as
Prevalence of Heart Diseases Increases Globally
“The rising prevalence of coronary heart diseases
around the world is a key factor bolstering phytosterols sales,”
observed a TMR analyst. The prevalence of cardiovascular ailments is
notably more common in developed countries across North America and
Europe. Incidentally these nations also exhibit a high prevalence of
obesity, a prime factor leading to heart diseases. “Despite being
structurally similar to cholesterols, phytosterols act as blockades,
averting absorption of cholesterol into the blood stream,” added
the TMR analyst.
A high concentration of phytosterols is found in
beans, nuts, and vegetable oils. Owing to the several health benefits
they offer, TMR expects demand for phytosterols to rise considerably
in the near future. Of the several health benefits offered by
phytosterols, their cholesterol lowering properties have been
fundamental in boosting their sales opportunities. Furthermore,
studies have evidenced that phytosterols also help in fighting
chronic ailments such as cancer and prevents skin damage from
exposure to the sun. With regulating bodies such as the European Food
Safety Authority approving the usage of phytosterols, their demand is
expected to considerably increase through the report’s forecast
period from 2015 to 2021.
Lack of Awareness Limits Phytosterols Market’s
Growth in Developing Countries
Despite witnessing favorable opportunities, the
growth of the phytosterols market is restricted to an extent due to
the lack of awareness in developing regions. Developed regions such
as Europe and North America presently exhibits the most lucrative
growth opportunities for the market. The inadequate knowledge about
the benefits of phytosterols, particularly among consumers in India
and China, limits the growth of the market in the countries, which
otherwise could prove highly attractive.
The availability of products with similar properties
also inhibits the market’s trajectory to an extent. For instance,
the rising demand for omega 3 fatty acids will negatively impact
phytosterols sales.
Technological Advancements in Extraction Process
to Boost Phytosterols Sales
Phytosterols are derived from vegetable and tall
oils. Since these sources are abundantly available in nature,
phytosterols are considered highly fit for commercial extraction. The
technological advancements in extraction process will thus fuel
opportunities for the market in the forthcoming years. The growing
demand for phytosterols from Asia Pacific is expected in the near
future. This will in turn create newer avenues for the market to
explore. Such factors are expected to boost the market during the
forecast period despite the aforementioned limitations.
According to TMR, phytosterols exhibit diverse
applications across various industries. Of these, the food
ingredients industry accounted for over 50.4% of the demand witnessed
in the global phytosterols market in 2014. Regionally, the market is
expected to witness robust growth in developed regions. Europe
dominated the global phytosterols market and is expected to reach
US$388.8 mn by the end of 2021.
Get accurate market forecast and analysis on the
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By revenue, the global phytosterols market stood at
US$473.8 mn in 2014. Rising at a positive CAGR of 10%, the market is
expected to reach US$926.7 mn by the end of 2021.
This review is based on findings published by TMR in
a report, titled “Phytosterols Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast 2015 - 2021.”
Key Takeaways,
- The food ingredients industry emerged as the dominant application segment in 2014, accounting for over 50.4% of demand
- Phytosterols market in Europe expected to reach US$388.8 mn by the end of 2021.
- Demand for phytosterols will increase in countries witnessing high prevalence of heart diseases.
The report segments the global phytosterols market
as:
Global Phytosterols Market, by Product Type
- B-sitosterol
- Campesterol
- Stigmasterol
- Others
Global Phytosterols Market, by Application Type
- Food Ingredients
- Pharmaceuticals
- Cosmetics
Global Phytosterols Market, by Geography/Country
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
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